INTERNATIONAL MARKETING EXPERT
Julia Ager - Fractional CMO
Hi there! I’m Julia, a fractional CMO with over 12 years experience working across sectors with over 500 clients, based between New York and London.
You might not have considered a fractional CMO so far, this page should help you find out if it’s right for your business, and if I’m be the best person. Or, if you’re ready to speak: Get in touch.
❓ Why fractional CMO? ~ 20% of my time → 80% of the strategic guidance you need, to get more from your marketing team. Read more below.
BREAKDOWN
I'm well suited to
support you if...
🚀 You're aiming to rapidly increase your marketing investment and are ready to bring on a CMO with or without the support of a junior Marketing Manager.
👥 You require an experienced strategist to provide guidance and direction to your existing marketing team.
✈️ You're embarking on a new market venture, be it geographical or within a new product category.
🔎 You need assistance in increasing ROI and marketing performance..
I CAN MAKE A BIG IMPACT
If most of these describe your business...
Looking for first strategic marketing leader (12+ years experience).
Marketing team of 0-7 people; I can help you hire internally or bring one of our experienced Marketing Managers from Jus Agency.
Marketing budget of $300k - 3m per year (£250k - 2m), including team.
Need specific expertise with marketing & hiring tools, automation, processes and system building.
Believe working with experts is more important than making permanent hires.
EXPERT SUPPORT
When you should consider a
fractional CMO
You’re struggling to find the right candidate for a CMO or Head of Growth role. If you can’t wait, I usually start within 1-2 weeks and get results quickly.
You thought one marketing hire can fill all your gaps: Set strategy, willing to execute campaigns, and not expect more than a mid-level salary (say $50-70k). You’d likely have to compromise on at least one factor. Instead, get a fractional CMO and a junior generalist to execute.
You need to establish which marketing channels work before properly scaling up. Get someone who’s done this dozens of times before expanding your in-house team. I’ve worked with over 500 clients. The only way to get this many data points is as a fractional hire or consultant.
FRACTIONAL CMO
Typical Projects
Transform your marketing approach by strategizing, testing, and implementing a robust marketing framework designed to enable effective investments ranging from $500k to $2m annually. Witness tangible results every month, reaching full capacity within a targeted timeframe of 6-12 months.
Build and strengthen your marketing with the help of a marketing manager by launching tests across primary marketing channels. This involves defining positioning and customer journeys, and initiating tests with modest budgets (starting at $5k/month). The objective is to prepare for significant investment increases within the next 3-6 months.
Recover your marketing campaigns if you’re losing budget. Usually requires more narrowed down positioning and tailored customer journey. Can take 3 months to take effect.
Set your team up for success by meticulously building and structuring. This includes hiring key personnel, establishing a solid foundation through systems, processes, automations, and tools that streamline operations for optimal efficiency.
EXAMPLE PROJECT
Over 12 Years Marketing Experience
🌐 Chime Group (VCCP & CSM)
The Goal: 360-degree marketing initiatives, supporting mergers and acquisitions for success, rebranding and team buy-in.
Strategy & Outcomes: Established and managed an annual marketing budget of £600k. Achieved a 15% YoY cost reduction through budget audit and renegotiation.
Successfully launched and lead on Salesforce and internal CRM increasing engagement by 40% in 3 months.
DAY to day
What's Included?
✅ Strategy, Messaging, Goals, Timelines, Budgets, and KPIs set
✅ Weekly meeting with marketing team (daily standup for larger teams)
✅ Quarterly OKR sessions & Monthly Growth Updates
✅ CMO public speaking at events and valuable input for board reports
✅ Full Team Support, Training, Hiring, Automation, Tools, Systems and Processes Implementation
✅ Messaging / emails inbetween (I don’t have ‘set days’ for clients)
cmo vs your other options
Comparing fractional CMO to
permanent hires & outsourcing
Fractional CMO VS Full-time Permanent CMO
If you have fewer than 10 people in your marketing team, fractional CMO.
If you have 10+ people in your marketing team, but you can’t find the right full-time CMO, don’t compromise. Get a fractional CMO and spend the rest of the budget on finding the right permanent candidate.
Fractional CMO VS Head of Growth
If you’re looking for a Scientist Marketer (see above), these are mostly identical. Often, a Head of Growth has slightly less experience with high-level strategy than a CMO.
Fractional CMO VS Marketing Agency
Our agency capabilities are great if you need execution across several different disciplines (e.g. campaigns, lead generation, social media, email and more). A CMO is the lead on the marketing strategy on a daily/monthly basis and can manage in-house teams as well as agencies and freelancers.
Fractional CMO VS Marketing Consultant
Consultants usually don’t make decisions and manage your in-house team or agencies, so you’d still need someone to do that. Consultants are a great option if you mainly need to bring in expertise one-off and manage the changes internally.
NOT SURE?
I’m probably NOT the right person to help if:
🛑 Your marketing budget is less than $100k per year.
🛑 You're looking for someone to focus on one pre-set marketing activity - e.g. email, social etc
🛑 You’re looking for someone to follow old processes and ways of working
4.9/5 star reviews
TESTIMONIALS
What Clients Say
"Julia is an expert in her field. She transforms small businesses into strong, structured companies."
Jennifer V, CEO of Travelmum.com
"Wow! Julia is great, very thorough, with a wealth of knowledge. I would recommend 100% if you’re looking for an expert marketing team."
Sharif Sayed, VP, StaffDNA
WHO IS THIS FOR
Expert Sectors
b2b services
b2c services
real estate
tech companIES
luxury BRANDS
product & ecommerce
FASHION
agency & consultancies
Frameworks
My Thinking
Strategy Frameworks
Navigating the intricate landscape of business strategy is crucial for sustainable growth. I believe in employing robust frameworks such as the "Playing To Win" strategy framework, Positioning Cascades, and Positioning Options for DTC. These frameworks lay the foundation for a comprehensive and effective marketing strategy, ensuring every move aligns with your overarching business goals.
Marketing Frameworks
In the dynamic world of marketing, a strategic approach is essential. I utilize frameworks like the Customer Journey stages (Excite & Inform, Assure, Reduce Friction), DTC E-Commerce channel framework, and the Three Waves of DTC. These frameworks not only streamline marketing efforts but also ensure a cohesive and impactful customer experience at every touchpoint.
Team Hires
Building a high-performing marketing team is a cornerstone of success. My approach involves defining the functions of the early marketing team, understanding the key roles for the first marketing hire, and creating a supportive environment for team growth.
Let's Talk!
Ready to take the first step? Let's connect for a no-obligation introduction meeting.
100% free of charge
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